Simple Green's Mission: "As a socially responsible company, Sunshine Makers, Inc. is committed to being the worldwide market leader, providing high quality, environmentally safer cleaning products."
The Simple Green® story began over thirty years ago, long before "environmentally friendly" products were mandated by law. Bruce FaBrizio and his father developed a safer alternative to the toxic cleaners then being used to remove tannic acid, a by-product of coffee roasting, from roasting machinery. It took three years to perfect the biodegradable, not-toxic, non-flammable, non-abrasive formula. After its initial success, Bruce began selling Simple Green to automotive and industrial customers in 55-gallon drums; which he delivered in his van, for use as a cleaner on equipment and floors.