The key product changes are:
• Tighter Roll - despite being 40m longer, the new manufacturing process allows us to roll the
new towel more tightly and therefore the roll has reduced in diameter
• Carton Shipper - the new towel will be shipped in cartons to aid palletisation
• Roll Appearance - the pattern on the product has changed to a more premium pattern
that does not affect the absorbency or quality of the towel. The use of recycled fibre
content also means that the colour of the towel is slightly different.